I was in the supermarket the other day looking for juice, only to find that the regular own brand wasn’t available! A disaster that was only averted when I realized that they were carrying a new branded juice instead. But why?
I had no idea until I came across this article which describes the financial difficulties of SunJuice, which unfortunately now seems to be in Administration.
SunJuice apparently provided 50% of all uk own-label juice.
I guess the costs were rising, prices weren’t and they got pushed a bit too hard by the buyers.
🙁